Thursday, February 25, 2021 / by Vickie Davies
I recently used the term HELOC while visiting with a client and he replied, “I don’t speak REALTOR, please explain in English”. This reminded me of a Real Estate Marketing class several years ago where the instructor handed out newspaper clippings with Real Estate Ads and asked everyone to read and interpret. Do you know what this says?
“3br/2ba w J&J, WBFP, great AMEN, WOW in PUD w/ EIK, FROG, FDR, IGSP and CAC priced at $399,000, WLL”.
Don’t feel bad, neither did I. By the end of class we were all extremely confused, laughing not only at the ads but at ourselves because we have all been guilty of this. Abbreviations and Acronyms are a necessary evil in our industry and Real Estate Terminology can be very confusing sometimes. Space limitations in the MLS and Websites force us to find ways to fit as much information as possible into 450 characters, or less, and that can be ...